McRib returns to McDonald’s nationwide for the first time since 2012

Business

McDonald’s McRib

Source: McDonald’s

Starting Dec. 2, McDonald’s McRib is returning to menus nationwide for the first time since 2012.

The limited-time pork sandwich is brought back every year but is notoriously hard to find. McDonald’s even released its own McRib locator app to help customers locate restaurants that sold it.

The fast-food giant brought the McRib to 10,000 of its 14,000 U.S. restaurants last year in its biggest rollout since 2012. The item has been appearing on McDonald’s menus in the U.S. since 1982, helping the chain attract customers to its restaurants during the holiday season.

The nationwide launch this year comes as McDonald’s U.S. sales are rebounding from the coronavirus pandemic. Earlier in October, the chain said same-store sales in its home market rose nearly 5% in its latest quarter. The popularity of the McRib could fuel even higher sales growth, although a resurgence of Covid-19 cases could hinder McDonald’s recovery.

Shares of McDonald’s, which has a market value of $162 billion, have risen 6% so far this year. The stock was down nearly 1% at market close Friday amid a broader market sell-off.

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